Method Overview

GenderMag enables software practitioners to find gender-inclusivity “bugs” in their software, and then fix the bugs they find. The core of the GenderMag Method is a gender-specialized cognitive walkthrough and a set of GenderMag personas that focus on five cognitive factors in problem-solving styles.

Example of incorporating GenderMag into a review of a digital product.

Getting Started

Materials: Apps to evaluate, Scenario to evaluate, Sketch/ Low Fidelity prototype to evaluate, Persona

Participants: Team


  1. Pick a persona.
  2. Pick a user scenario in your tool.
  3. Pick a subgoal for your scenario.
  4. Pick an action for that subgoal.


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