Inverted Behavior Model
The Inverted Behavior Model in the Design Ethically Toolkit is an evaluative model, designed for industry teams to critically evaluate design features to reveal their associated user behaviors and consequences.
Materials: BJ Fogg’s Inverted Behavior Model, Sticky Notes, Whiteboard
Steps (from the Design Ethically website):
- Start by listing the design features (prompts) that you want to focus on.
- Write out the potential motivations to use each design feature
- Describe the behaviors that follow each motivation and the goals to achieve them
- What are the potential consequences of these behaviors?