Inverted Behavior Model
Difficulty Level:
Method Overview
The Inverted Behavior Model in the Design Ethically Toolkit is an evaluative model, designed for industry teams to critically evaluate design features to reveal their associated user behaviors and consequences.
Framework of ethics used:
Method Intentions:
Getting Started
You will need
Materials: BJ Fogg’s Inverted Behavior Model, Sticky Notes, Whiteboard
Participants: Individual, Group
Steps (Design Ethically Toolkit):
- Start by listing the design features (prompts) that you want to focus on.
- Write out the potential motivations to use each design feature
- Describe the behaviors that follow each motivation and the goals to achieve them
- What are the potential consequences of these behaviors?
Further Reading
Citation
Design Ethically Toolkit – Motivation Matrix
This methods microsite is based off of analysis which is available in a preprint manuscript. Feel free to review our methodology and other details! We welcome your comments and feedback ! Please also use this form if you would like to suggest a method as an addition to the collection!