Inverted Behavior Model
The Inverted Behavior Model in the Design Ethically Toolkit is an evaluative model, designed for industry teams to critically evaluate design features to reveal their associated user behaviors and consequences.
Framework of ethics used:
You will need
Materials: BJ Fogg’s Inverted Behavior Model, Sticky Notes, Whiteboard
Participants: Individual, Group
Steps (Design Ethically Toolkit):
- Start by listing the design features (prompts) that you want to focus on.
- Write out the potential motivations to use each design feature
- Describe the behaviors that follow each motivation and the goals to achieve them
- What are the potential consequences of these behaviors?
Design Ethically Toolkit – Motivation Matrix
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