Maslow Mirrored

Difficulty Level:

Method Overview

The Maslow Mirrored method is inspired from the Maslow’s Hierarchy model. The goal of this method is to help designers identify both positive and negative impacts of their product on the users. 

Framework of ethics used:

Method Intentions:

Getting Started

You will need:

Materials:  Framework, Sheets of paper/ Whiteboard, pens, post-its


Using an example provided here, do the following: 

  1. Identify the product and user.
  2. Using the Maslow Mirrored Framework, list all the positive impacts on the right and negative impacts on the left. 

Further Reading

Material on Designing Ethically:

Other tools in the toolkit:



Zhou, K. (2021). Maslow Mirrored. Design Ethically Toolkit.

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