Metaphor Cards

Difficulty Level:

Method Overview

Metaphor Cards is a toolkit that empowers designers to imagine future technologies and new ways of designing products to meet those futures.

Framework of ethics used:



Method Intentions:

Getting Started

You will need:

Materials: Make your metaphor cards using the template provided on the resource.

Participants: 5 participants and above

Steps (Logler et al., 2018)

  1. Familiarize
  2. Metaphorize
  3. Concretize
  4. Explore

Further Reading

Metaphor Cards: A How-to-Guide for Making and Using a Generative Metaphorical Design Toolkit

Metaphor Cards Resource


Logler, N., Yoo, D., & Friedman, B. (2018, June). Metaphor cards: A how-to-guide for making and using a generative metaphorical design toolkit. In Proceedings of the 2018 Designing Interactive Systems Conference (pp. 1373-1386).

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