This method intends to:

Difficulty Level:

Method Overview

Design Phase:

Normative Design Scheme introduces you to the most commonly known theories of normative ethics, the study of ethical action.

Framework of ethics used

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Participant: Designers

Materials Needed: Design problem frame, Normative Design Scheme template, post-its, pens


  1. Write down your design goal using the format on the template.
  2. Assess your design goal using the three main normative views as described on the template. Keep in mind that there is no absolute answer to these questions.
  3. Use the specific normative theories to morally improve your design. You can use them as ideation questions.

Further Reading

Jet Gispen. 2017. Normative Design Scheme. Accessed: 2020-5-12.