Value-Oriented Semi-Structure Interview

Difficulty Level:

Method Overview

Value-Oriented Semi-Structured Interview is a part of the value sensitive design method. This method provides industry researchers a guide for structuring interview questions to surface stakeholders’ understanding, views and values about a technology. 

Framework of ethics used:


Method Intentions:

Getting Started

You will need: 

Materials: interview protocol

Participants: researchers, stakeholders  

Example Practices (Friedman & Hendry, 2019): 

The value-oriented semi-structured interview questions focus on the “evaluative judgments about a technology” and the rationales behind it. Some example questions are: 

  •  “Is it all right or not all right that technology X has feature Y or behavior Z? Why or why not?” 
  • “Some people like X about the system for Y reason. Other people like A about the system for B reason. Are your views more similar to one person or the other? Why?”

Learn more about the method through the following further readings list.

Further Reading

Borning, A., Friedman, B., Davis, J., & Lin, P. (2005). Informing public deliberation: Value sensitive design of indicators for a large-scale urban simulation. In ECSCW 2005 (pp. 449-468). Springer, Dordrecht.

Czeskis, A., Dermendjieva, I., Yapit, H., Borning, A., Friedman, B., Gill, B., & Kohno, T. (2010, July). Parenting from the pocket: Value tensions and technical directions for secure and private parent-teen mobile safety. In Proceedings of the sixth symposium on usable privacy and security (pp. 1-15).

Kahn, P. H., Friedman, B., Perez-Granados, D. R., & Freier, N. G. (2006). Robotic pets in the lives of preschool children. Interaction Studies, 7(3), 405-436.

Freier, N. G. (2008, April). Children attribute moral standing to a personified agent. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 343-352).



Friedman, B., & Hendry, D. (2019). Value sensitive design: Shaping technology with moral imagination. MIT Press. 

About VSD. VSD Lab. (2020, October 5). Retrieved January 28, 2022, from https://vsdesign​​.org/vsd/#SemiStructured

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