Motivation Matrix

The Motivation Matrix is intended to engage industry designers and teams in more deeply understanding users’ different motivating factors in order to predict how users could interact with the product in different potential contexts.


GenderMag enables software practitioners to find gender-inclusivity “bugs” in their software, and then fix the bugs they find. The core of the GenderMag Method is a gender-specialized cognitive walkthrough and a set of GenderMag personas that focus on five cognitive factors in problem-solving styles.